Find a Free Gift For Your Prospect
Okay, now you know that you need to be focused on branding yourself. You brand yourself by selling your story, being unique, real and honest. You decide early on in your internet marketing career that you are in it to help other people get to where they want to be sooner rather than later.
You continually offer value either through your online real estate by virtue of videos, webinars, content digital or physical products that relate to what they want.
If you don't know what your prospect wants, find out. Put a survey on your site, create a Facebook fanpage or group where members can voice their questions and concerns.
Free Gift For Your Prospect
Think for a moment about what Starbucks offers, as an example, behind that glass counter. While you are waiting on your double mocha latte, you are eyeing those pastry's or that bagel, right?
So you tell the Barista to throw in a red velvet cake with your drink. Now your cost is $1.95 more but who cares because in your mind, you have already devoured that piece of cake and now it's YOURS!
Such is like offering a free gift to your prospect to opt in to your squeeze page. If you are selling a software product that will automate posting to Facebook groups, then you want to give as your gift something that is congruent with your Facebook product.
A free Facebook webinar, free Facebook tips or anything having to do with marketing on Facebook will do. If your lead has no interest in Facebook marketing, chances are they will never opt in.
However, if they are just learning or wanting to learn Facebook, then your free opt in gift, and the product behind the opt in will most likely appeal to them.
Also, there are free memberships sites online where you can get a host of free products and software tools to offer as an incentive to a prospective customer.
Hope this helps :)
Phone: 423-299-5040
No comments:
Post a Comment